Photography
Photo and video editor with background removal, templates and a chat-based AI design assistant.
Opens the official store page
Part photo editor, part design tool and increasingly an AI generator, Picsart covers a lot of ground. It suits social media creators and small businesses who need posts, logos, product shots and short videos without opening desktop software. The editing core includes a background remover with edge refinement, an object eraser for clutter, AI Enhance for sharpening low-quality images, AI Expand to extend a picture beyond its frame, and AI Replace for face swaps and hair colour changes. Templates from professional editors cover logos, stories, posters and business cards. On the generative side there's text-to-image, text-to-video, image-to-video, AI avatars, AI try-on for outfits and an AI Writer for captions. Aura, a chat assistant, takes a prompt and creates, edits and refines designs in one conversation, drawing on third-party models such as Nano Banana, Veo, Kling, Runway and Luma, with availability varying by region.
What began as a photo editor has grown, in Picsart's case, into a design and generation tool. The editing core remains: background removal with refined edges, an eraser for stray objects, AI Enhance to sharpen soft images, AI Expand for widening a frame, and AI Replace for swapping faces or hair colour.
Professionally made templates handle business cards, posters, stories and logos. Generative tools include text and image prompts for pictures and video, avatars, outfit try-on and a caption writer. Aura, a chat assistant, builds and refines designs in conversation, calling on outside models such as Veo, Kling, Runway, Luma and Nano Banana; availability varies by region.
A product photo gets its background removed and dropped onto a template for a story post. A logo draft comes from a template and a few edits. A caption comes from the AI Writer. That is a small business owner's weekly session, and it never touches desktop software.
The generative tools are a different rhythm, more exploratory: describe an image, see what Aura produces, ask for changes in the same chat, export. Some days the whole session is a conversation with the assistant. The traditional sliders and tools are still there for anyone who wants to do it by hand.
Creators and small businesses search for it because it combines a competent editor with templates and now AI generation, so one subscription covers posts, logos and product shots. The 1M+ ratings reflect a very large user base, and the Aura assistant is the newer draw for people who want to describe rather than build.
The five screenshots will show a mix of before-and-after edits, template galleries and AI generation results, probably including the Aura chat. Picsart has always had a colourful, busy interface with many tools surfaced at once, which suits exploration and can feel crowded compared with single-purpose editors.
Version 30.9.2 is a very high major number, reflecting many years of frequent releases. PicsArt, Inc. is a large company with a substantial user base, and a 4.7 rating from over a million reviewers is strong given the breadth of features that could go wrong. The App Store is the only store linked here.
Small business posts
Owners who need product shots, stories and a logo without hiring a designer.
Clean-edged cut-outs
Anyone who regularly cuts subjects out for composites or listings.
Describe-and-generate design
People who would rather tell a chat assistant what they want than build it by hand.
Rated 12+ and free to download. The description lists extensive features without stating what is free, and apps with this much AI generation almost always have a subscription and credit limits, so expect a paywall. Third-party model availability varies by region, by the developer's own statement.
An account is likely needed for AI features and cloud projects, and generation requires a connection. Photo library permission is needed. Ads and storage requirements are not mentioned.
Our take
Recommended for creators and small businesses who want one app for editing, templates and AI generation and are willing to pay for the breadth. People who only want to fix the occasional photo will find the interface and the subscription far more than they need, and a lighter editor will serve them better.